Both here on crafthaus and at Luke & Eloy Gallery, I often encounter wonderful artwork. Unfortunately, sometimes this artwork is really great, but the photo does not do the work any justice. In fact, the photo can be so "bad" that it puts the work in a terrible light, and thus diminishes its prospects at being considered for a show - or for being considered to go online at crafthaus. Magazines and other publications are faced with the same dilemma.
I know that there are plenty of books out on the subject, and often they are very technical and hard to understand. I hope to spark a conversation amongst those who seek advice and those who can give it, simply because they have been there, done that.
Please join me in adding information, ask questions and/or correct me where I am wrong. Thank you.
These are my "helpful hints" for the do-it-yourselfer:
1) Use a really good digital camera, preferably one with a macro lense, which enables you to take jewelry pictures from up close. If you don't, no matter what you do, your images will end up blurry, and therefore unusable.
2) Use good lighting. I take all of my pictures myself, not that they are so great, but just to show you that it can be done :-). I always use natural light, setting everything up next to a window, but without direct sunlight shining in. Most professionals would probably advise against that, preferring other setups, but this low-tech approach works for me.
3) Photograph one piece at a time, as close up as you can, and try to keep the image "straight" and centered, no angles and try to avoid distracting backgrounds such as grass, fabrics and so forth.
4) Photoshop: Adjust the light if need be, but DO NOT GO OVERBOARD and change the piece to make it appear something that it isn't. Big no no.
5) If all else fails, try to have some key pictures of your work photographed professionally (we do have photographers on crafthaus that you can contact - and I hope they'll chime in), at least have a few really great images of your work readily available to show.
6) Experiment: Take a look at other images that you see online and in publications, note what it is you like about them, then try to replicate that set up/effort.
It is a learning experience for sure, but it can be done !!
I look forward to your questions and comments. Thank you !