Interdisciplinary. Community. Advocacy. Humor.
Great point, 2Roses. Packaging is an important part of what we do as artists. It's kind of a whole picture thing. Being part of such a great and thriving Indie scene means being creative in ALL aspects of my business. Why stop at the point of "finished product". For Twigs and Heather, we do incorporate a little of our personality in so much of what we do. It's in our packaging, the way we display our work at shows, our photography, and our web design.
There seems to be a want or need to be able to relate to the artist these days. You can find out so much on-line about peoples creative thinking, their process and even their silly thought (via twitter) and in my experience, it makes the customer feel connected to what they are buying. People want that connection, especially if they are purchasing on-line. It's these little touches that make you stand out. Going a little above and beyond also makes the customer feel as though their money is well spent.
I agree. I bought almost all of my small "memento" Christmas presents from Etsy (which, as we all know, gets a terribly sniffy reaction in some quarters) and without exception the pieces were beautifully presented, often very cheaply and simply, but with an attention to detail and material which set the work apart. I'm quite sure that there are many on Etsy who don't care about the packaging - rather as some don't care about the product they are offering - but it is telling that the makers of things like a £10 soft toy or a £1.50 pocket mirror view their craft seriously enough to package it well.
It has taken me ages to come up with packaging which I like, so I am aware of how difficult it is to be fresh and appropriate with it but bubble-wrap and newspaper are not enough. It really does need to be considered more.