PARTICIPATORY SPORT FOR CRAFT ARTISTS
Ceramic Artist, Geno Luketic and I caught up over the weekend about his progress in preparing for the 29th Annual Smithsonian Craft show in Washinton D.C. which opens this Thursday, April 14th. Since our last post, Geno's completed 130 pieces, finished his booth, updated his website, and received his new business cards with QR codes. The QR code will direct clients to his website when they scan the code with their smart phones. Our hope in sharing his story is to provide readers with a greater understanding of all that is involved in participating in high caliber shows like the Smithsonian and to provide seasoned veterans with the opportunity to share their wisdom with the rest of us.----Michelle
Below is what Geno had to say about his accomplishment as he prepares to hit the road to D.C.
Thanks for the update Michelle and Geno! Geno, I wish you the best for your show.
Regarding the question for price tags, my vote is to attach a small tag to the back (preferably) or bottom of the piece (2nd best). Price lists are fine but they tend to get lost when people take them away from a booth by mistake. Same with tent cards, they can get shuffled around. Price tags on the booth near a piece might be visually disruptive to the overall booth design.
Proponents of price lists will argue that having price lists conveys more "gallery style" to a booth and inspires conversation between a customer and the artist. My argument is that a lot of people are very shy to approach an artist in the first place and if pieces are not clearly marked with a price the feeling is that the work is "pricey" and therefore out of their financial reach. Why not attach a price to the piece and give the customer the insight they want. If the booth is busy with people and the maker is occupied, a potential buyer might be intimidated to interrupt a conversation to ask for a price or too impatient to wait for the conversation to end and simply walk away.
I also always really like the idea of postcards or leaflets with lots of images for people to take with them. I think that's better marketing than having price lists leave the booth. But that's just me, maybe others disagree on that.
PS: Having business cards printed with a QR code for your website: Brilliant !!!
I am sure that this is something that happens quite often.
Maybe one way to address that is to keep the price on the piece and also to add information about the varying time consuming processes close by on a sheet in or on the case with reference as to how and why prices may vary.
Better ideas anyone ?
Talk about value, without being longwinded, and have a few pix of the process to educate customers. If there's space in your booth you may want to have a slide show of process/firing images running on your laptop or digital photo frame.
I agree with Brigitte about the location of your price tag. It's ok to have a larger price tag with a little extra info on it rather than just a $ and number. Other thing to consider is visual merchandising. Rather than grouping work by price, such as expensive pieces in the back with less expensive pieces in the front, you may want to mix things up. The more expensive pieces will help sell the smaller pieces. I used a mixed approach during my trunk show over the weekend and no one did the "pick up-put down" routine. Customers could easily see that I had price points for every budget and the value of the larger pieces in context to the rest of my collections.