"Super response from John Rose explaining why "educating the consumer" doesn't work.
Can I suggest that everyone listen to Seth Godin Ted Talk titled, "How to Get Your Ideas to Spread" …"
crafthaus
PARTICIPATORY SPORT FOR CRAFT ARTISTS
Bad Beer Behavior Ring
Every jewelry artist must make a ring from a bottle cap. We didn't make that up. That's just the rules. Look it up. We think this tradition got started with Michelangelo or someone.
Anyway, we're not ones to break the rules,so early in our careers we did a beer bottle cap ring too. Except we had to get the cap the hard way.
There is a very famous bar in San Francisco that is renowned for serving 101 imported beers. This seemed like nothing less than a challenge to us. Like the Mount Everest of beer. Would it be possible to drink all 101 beers? We were going to find out.
When we came to in Santa Cruz, our friends informed us that we had made it to #54 on the list. This bottle cap along with several other objects had tangled itself up in John's long hair. We could do nothing less than make this memento of really bad beer behavior. Its the rules.
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NEW: Treasures from Taiwan - a crafthaus online exhibition...
Treasures from Taiwan - a crafthaus online exhibition shows contemporary metal art and jewelry from 11 Taiwanese contemporary emerging artists. Treasures from Taiwan will be highlighted on Crafthaus as an online exhibition from May 8 to June 7, 2013.
Latest Activity
Harriete Estel Berman replied to John Lunn's discussion SNAG Toronto part 2 in the group Tapestry of Talents: Bringing Your Whole Voice to Your Craft
2Roses replied to John Lunn's discussion SNAG Toronto part 2 in the group Tapestry of Talents: Bringing Your Whole Voice to Your Craft""Educating the customer" as a marketing strategy has long been known in business circles as ineffective and to be avoided except under very narrowly defined conditions. The reason being that "education" is extremely expensive to…"
Ann Thompson replied to John Lunn's discussion SNAG Toronto part 2 in the group Tapestry of Talents: Bringing Your Whole Voice to Your Craft"If educating the public about our work and processes isn't a good marketing strategy where does that leave us in terms of the value of our work in the marketplace? Sort of confused by your comment, Harriet, so I'd like to understand it…"
Anna Sprague posted a photo
Backyard Portrait: Winter
48" long necklace in sterling silver, patina, cast and fabricated.www.annaspraguejewelry.com
Harriete Estel Berman replied to John Lunn's discussion SNAG Toronto part 2 in the group Tapestry of Talents: Bringing Your Whole Voice to Your Craft"Educating the customer sounds good, It is not an effective marketing strategy, but I heard those comments too at the SNAG Conference. .I look forward to hearing. your thoughts.Harriete
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Joy Ude posted a status"New Flickr photostream for my studio work and shows!
http://www.flickr.com/photos/joyoftextiles/"
Joy Ude posted a status"New Flickr photostream for my studio work!
http://www.flickr.com/photos/joyoftextiles/"
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery"UCA Farnham preview is this Thursday and show is open up to and including the 1st June! Jewellery and Metalwork in the foyer and James Hockey Gallery!"
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery"College shows coming up!!! any of you exhibiting this year and when?
http://www.newdesigners.com/
the J stands are the jewellery zone stands at New Designers!"
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery"Following the success of our fairs at RHS Garden Wisley, we are delighted to have been invited to stage another event at a RHS venue.
RHS Garden Hyde Hall, near Chelmsford, Essex. We shall be staging the event alongside the already…"
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery"This year South Hill Park’s annual Student Open evolves into the SHP Summer Open 2013, inviting Berkshire-based artists and makers to submit their latest work in this opportunity to exhibit. Student work from South Hill…"
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery"Registration for International Jewellery London is now open.
You have been pre-qualified for FAST TRACK registration. A fast track pass gives you access to the International Jewellery London Trade Exhibition from 1- 4 September 2013.
We look…"
The Justified Sinner posted a blog postWhat Have I Been Up To?
Since returning from Istanbul, it has been non-stop in the workshop, preparing work for orders and making some new pieces too. I've sidelined a number of works-in-progress in order to get on with more pressing issues, so there are no updates on my Chanel-inspired piece or my tribute to Alexander McQueen, though I have progressed apace with my first foray into electronics in jewellery, "14th Century Nightlife" which I hope to finish finally this coming week after it sitting on my bench for…See More
New blog ...
Showing Publicly and Building a Legacy Privately
- by Rebecca Rose. 2013, SNAG/crafthaus Scholarship Recipient
For the next 13 months we'll discuss the trials, triumphs, and tribulations of exhibiting in art shows as emerging artists and established artists. Exhibition coverage will be balanced with tips on how to strategically build a legacy over a length of time, in a way that makes sense to your individual goals as an artist and maker.
Join us each month! There will be surprises around every corner, with photos, videos, SNAG conference coverage, and occasional interviews by rising artists!
Videos
© 2013 Created by Brigitte Martin.
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