"In 2006 we started to being totally dedicated to SIERAAD, based in Amsterdam. For the participants this results in an increase in sales of 33%. And many many more visitors. The first anniversary of the fair was celebrated with the launch of some new…"
Sometimes, when something is broken, we take it for granted and decide it doesn't serve its purpose anymore. It just will never be the same again. Even if it's fixed, we are overlooking the immense potential things can have. With this small series, I would like to invite you to think twice next time something (or someone) broken crosses your path.