Interdisciplinary. Community. Advocacy. Humor.
Coca-Cola is no stranger to unique packaging designs. It’s previously launched creative bottle cap emojis, special Lunar New Year cans, and even a bottle cap that surprises people with recorded messages.
This time, the beverage brand teamed up with McCANN Bucharest and main music festivals in Romania, to launch its detachable bottle labels that double as wristbands for access to these events.
Continue reading and watch the coke ad for the bottle labels HERE.
Question for you:
Do you think this is a genius idea or too gimmicky for your taste? If you like it, can we draw marketing parallels to the craft universe we live in?
Are there any good ideas out there to improve how craft is marketed to a wider audience? It can't just be about skill and technique, form and critical discourse, because obviously, that's not really working, is it? Do we have to come up with something like this to be heard/seen/noticed? Is this just crazy talk or a good idea?
I am interested to hear what you think. Post your thoughts in the comment segment below. Thanks!
Brigitte/ Crafthaus Editor