6 Designers Explain Why Craft Still Matters In A Digital World

SOURCE: Co.Design

By Diana Budds

Machines are slowly creeping into every aspect of our lives, from how we communicate to how we work, along with a healthy debate over how much or how little we should resist. But there’s one area where we’ve all but surrendered to machines: what we consume. Virtually everything we buy is mass-produced.

Still, consumers are hungry for craft, even as it becomes a casualty of industrial production. Enterprising makers have earned millions on Etsy, big-box design retailers are sprinkling small-batch offerings into their stores, and DIY design is gaining steam. This leads me to wonder: Where does craft sit in a world where digitized, mechanized fabrication is becoming more sophisticated?

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