Color Backgrounds for Art and Craft Photography Sends A Message

Today's post on ASK Harriete titled,

CODE in Color Backgrounds for Art and Craft Photography
discusses the color background in art and craft photography with images of art and craft. 

 

There is no easy answer or one size fits all.

What works for one person and one situation for a fabulous photos is not a one size fits all solution.   What I see is that artists and makers do not consider the message inherent in the color background.

Here is some background information below that I didn't squeeze into ASK Harriete.




The book Buyology: Truth and Lies About Why We Buy has a number of good points that illustrate the issue.

"Colors can be very powerful in connecting us to a brand" or emotion.

The Tiffany Blue Box is a powerful example.   Tiffany actually has a trademark on this color blue. They know this color has established an identity with their brand.

 


Quoting Buy-ology:"Perhaps for this same reason, the color pink, with its associations of luxury, sensuality and femininity, is used to sell everything from sleepwear, underwear, perfume and soaps."

 

 

"Other studies have shown that when people make a subconscious judgement about a person, environment or product within 90 seconds, between 62 or 90 percent of that assessment is based on color alone." from the book Buyology: Truth and Lies About Why We Buy

 

After you read ASK Harriete  CODE in Color Backgrounds for Art and Craft Photography
 let me know what you think.

 

Can you share an image of your work on a color background (in the comments here on Crafthaus) ?

            It is fantastic that the comments on Crafthaus allow photos.

Would you like to know what people think when they see that color background?

            Scared? Hey, people are making judgements all the time...they just are telling you. 

Next time you consider a color background for your work, consider the message you are trying to send with your photos.

Harriete

 

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