How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.

How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.

Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Available in bookstores on Nov 3, 2015, pre-order on Amazon and Barnes & Noble.

Views: 193

Comment

You need to be a member of crafthaus to add comments!

Join crafthaus

Latest Activity

Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"The Saul Bell Design Award competition invites you to pick up your tools and seize your moment. Since its first event, held 20 years ago in 2001, recognition in the Saul Bell Design Award competition has become one of the most sought-after honors…"
Friday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"ACJ are excited to announce the formation of the newest ACJ regional group: ACJ Northern Ireland. A big thank you to Anne Earls Boylan who has recently started the group and will be the regional group representative for the area."
Friday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
Friday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"  Craft podcasts: our critic reviews the shows making waves   Ellen Himelfarb puts four programmes through their…"
Friday

Videos

  • Add Videos
  • View All

© 2019   Created by Brigitte Martin.   Powered by

Badges  |  Report an Issue  |  Terms of Service