PARTICIPATORY SPORT FOR CRAFT ARTISTS
The concept of the Odessa Series is a new take on Ukrainian kitsch and an ironical view on the Ukrainian desire to look luxurious. By presenting paradoxical elements within the imagery, such as an enormously expensive jewelry-piece from a Christie’s auction, placed next to a cheap vintage brooch found on an Odessa flea market, Masha perfectly defines the elements which now seem to make up a contemporary Ukrainian's fashion DNA.
The name of this second series was derived from Masha’s home city of Odessa, beautifully situated on the Black sea coast in Ukraine. It represents the fantastic fusion of traditional Ukrainian with many other global cultures and nationalities.
The look-book was shot under creative direction of London based photographer Madame Peripetie and stylist Stella Gosteva.
CLAUDINE BLYTHMAN - MAKE UP
SHOW FUJIMOTO - HAIR
STELLA GOSTEVA - STYLING
MAX@PROFILE - MODEL
MADAME PERIPETIE - CREATIVE DIRECTION /PHOTOGRAPHY
MASHA REVA - CONCEPT/ACCESSORIES