Interdisciplinary. Community. Advocacy. Humor.
"There's a fire starting in my kiln. Hotter than that pottery scene in that Patrick Swayze film. Since you left it's just been me and my despair. I've tried to fill the hole you left with a lot of earthenware."
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Brilliant! Hilarious. Totally out of the box. Extraordinarily clever and well done. Thanks for sharing this. As marketers we would love to see the roi stats on this. Point being that as a class, Makers typically (and ironically) produce utterly boring and unoriginal promotional programs...and then there is this. How does a program like this perform compared to the run of the mill materials that are more frequently produced?
The end is a bit, ahem, surprising. Regardless of that dark turn, I like the general idea of how Keith promotes his ceramics. If anyone has examples of good promo for any other craft media, please share it with us. Thank you.
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