Still Time and Space to Prepare for Success

Are you looking for direction on your  path to success?

Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?  

Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?

On April 28 & 29th, I will be teaching a professional development workshop at Revere Academy as part of their Masters
Symposium
in San Francisco, CA.
Prepare for Success

April 28 - 29, 2012

 

Map of San Francisco


Internet Option
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.

LCD-MonitorHBWebinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.

Webinar participants are required to have a computer with a high-speed internet connection.To register for the webinar, call 415-391-4179.

Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.

Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.

We can cover anything you want.  Your questions can guide the topics to be covered.

Here are some suggestions for topics:


Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success            consistent?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula
   Guestimation
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.
   CONTACT SHEET SAMPLE

Resume vs. CV
   Resume categories
   CV
   BIO

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package

PUBLICITY EXAMPLE
   PUBLICITY  IMAGE
   SELF PORTRAIT
   WORKING IN THE STUDIO
   PHOTOGRAPH EVENTS

Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you
   STATIONARY

Wholesale/Retail
   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions
     Shipping
     CONDITION REPORT
     SIMPLE PACKING LIST 

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Expertise?
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use

www.you
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
bermaid [at] harriete-estel-berman.info
(area code 650) - then 571-7726
http://www.harriete-estel-berman.info

Views: 74

Tags: Prepare, Revere, berman, development, estel, for, harriete, professional, success

Comment

You need to be a member of crafthaus to add comments!

Join crafthaus

A Midsummer Day's Dream

Amber O’Harrow 

www.daisyspider.net

Iowa Blue: The Urbane Chicken

5’2” x 3’ x 6’4”

Cast Aluminum

A Midsummer Day's Dream - crafthaus online exhibition

Curated by Marie and Glen Guarino.

Latest Activity

Ko Park is now a member of crafthaus
2 hours ago
Stefanis Alexandres posted photos
3 hours ago
Profile IconJessica Todd and Stefanis Alexandres joined Brigitte Martin's group
Thumbnail

Co:Operation GARNISH

Can the metal and jewelry field overcome its division and send out a much-needed signal?We appreciate and respect our historical past and acknowledge that current materials have a rightful place in jewelry/object making! Arriving at this message is the goal of this exhibition cooperatively arranged by Rachel Timmins and Brigitte Martin.Please join this group to stay informed !! This is the official exhibition blog.See More
6 hours ago
Charity Hall posted photos
18 hours ago
Erica Bello liked Melissa Cameron's blog post 19th Annual Northwest Jewelry and Metals Symposium
19 hours ago
Stefanis Alexandres liked Brigitte Martin's group Co:Operation GARNISH
yesterday
Lindsay Pauline Mis liked sid caldwell deaghlan's photo
yesterday
Lindsay Pauline Mis liked sid caldwell deaghlan's photo
yesterday
Lindsay Pauline Mis posted a status
"Has anyone taken an online class through Northern States Conservation Center? (Museumclasses.org) Anyone have insight?"
yesterday
Profile IconCharity Hall and Crystal Hartman joined Brigitte Martin's group
Thumbnail

Co:Operation GARNISH

Can the metal and jewelry field overcome its division and send out a much-needed signal?We appreciate and respect our historical past and acknowledge that current materials have a rightful place in jewelry/object making! Arriving at this message is the goal of this exhibition cooperatively arranged by Rachel Timmins and Brigitte Martin.Please join this group to stay informed !! This is the official exhibition blog.See More
yesterday
Dan Krueger and Cara E. Siegel are now friends
yesterday
Brigitte Martin liked Charity Hall's photo
yesterday
Crystal Hartman liked Melissa Cameron's blog post 19th Annual Northwest Jewelry and Metals Symposium
Wednesday
Crystal Hartman might attend Karen Louise Fay's event
Thumbnail

20th Anniversary Craft Forms 2014 at Wayne Art Center, Wayne, PA

December 5, 2014 at 9am to January 31, 2015 at 5pm
Craft Forms, an international juried exhibition of contemporary craft, is open to all professional artists working in clay, fiber, glass, metal, wood and/or mixed media crafts. Collaborative work is accepted. Any works submitted must have been completed after January 1, 2012 and must be available for sale during the length of the exhibition. The jurors, Bruce Pepich and David R. McFadden, will judge the work based on its technique, design, concept, originality and craftsmanship. It is important…See More
Wednesday
Tory Hughes is now friends with Emanuela Aureli and Rachel Gourley
Wednesday
Nancy Meli Walker and Leo Genkin are now friends
Wednesday
The Justified Sinner commented on The Justified Sinner's blog post A Liar And A Cheat and Why You Should Close Your Paypal Account
"Carolina, dress size is an interesting one! I hadn't thought on that. I am not put off at all and will continue to do international business. I don't get charged for receiving money but the buyer gets charged for sending it and on a $100…"
Wednesday
Profile IconTory Hughes, Carolina Cole and Anna Davern joined Brigitte Martin's group
Thumbnail

Co:Operation GARNISH

Can the metal and jewelry field overcome its division and send out a much-needed signal?We appreciate and respect our historical past and acknowledge that current materials have a rightful place in jewelry/object making! Arriving at this message is the goal of this exhibition cooperatively arranged by Rachel Timmins and Brigitte Martin.Please join this group to stay informed !! This is the official exhibition blog.See More
Wednesday
Tory Hughes liked Brigitte Martin's group Co:Operation GARNISH
Wednesday
Pennee Parker is now friends with Kimberly Nogueira and L. Sue Szabo
Wednesday

© 2014   Created by Brigitte Martin.

Badges  |  Report an Issue  |  Terms of Service