Still Time and Space to Prepare for Success

Are you looking for direction on your  path to success?

Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?  

Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?

On April 28 & 29th, I will be teaching a professional development workshop at Revere Academy as part of their Masters
Symposium
in San Francisco, CA.
Prepare for Success

April 28 - 29, 2012

 

Map of San Francisco


Internet Option
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.

LCD-MonitorHBWebinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.

Webinar participants are required to have a computer with a high-speed internet connection.To register for the webinar, call 415-391-4179.

Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.

Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.

We can cover anything you want.  Your questions can guide the topics to be covered.

Here are some suggestions for topics:


Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success            consistent?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula
   Guestimation
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.
   CONTACT SHEET SAMPLE

Resume vs. CV
   Resume categories
   CV
   BIO

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package

PUBLICITY EXAMPLE
   PUBLICITY  IMAGE
   SELF PORTRAIT
   WORKING IN THE STUDIO
   PHOTOGRAPH EVENTS

Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you
   STATIONARY

Wholesale/Retail
   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions
     Shipping
     CONDITION REPORT
     SIMPLE PACKING LIST 

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Expertise?
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use

www.you
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
bermaid [at] harriete-estel-berman.info
(area code 650) - then 571-7726
http://www.harriete-estel-berman.info

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Tags: Prepare, Revere, berman, development, estel, for, harriete, professional, success

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SNAG / CH Scholarship 2015

Created by

Kelly M Nye

Makers, Metalsmiths, and other Monikers.

What do you call yourself? Where do you belong in the Polarized Convocation of Jewelers?

This blog is a research-based discussion of personal inclusions in the Jewelry/Metals field and the titles and boundaries that define us as artists.

How do you define yourself and your practice?

JOIN the discussions.

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Brigitte Martin posted blog posts
2 hours ago
Linda Kaye-Moses commented on Kelly M Nye's group inclusions
"Simplest definition of art "The expression or application of human creative skill and imagination.". That wraps all of us in a comforting defining blanket, I would think. How do I describe what I do, when asked (and each depends on who is…"
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Linda Kaye-Moses joined Kelly M Nye's group
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inclusions

Makers, Metalsmiths, and other Monikers.What do you call yourself? Where do you belong in the Polarized Convocation of Jewelers?This blog is a research-based discussion of personal inclusions in the Jewelry/Metals field and the titles and boundaries that define us as artists.See More
11 hours ago
Cappy Counard is now friends with Glen S. Gardner and Nash Quinn
22 hours ago
Melissa Cameron posted a blog post

Insta-nonsense

Did I mention that I’ve joined Instagram?Square images are my new jam…See More
yesterday
Harriete Estel Berman commented on Kelly M Nye's group inclusions
"I wrote to Susan. Will let you know. I have all my Metalsmith Issues since the 70's black and white era, but looking through all of them is out of the question. "
yesterday
Roxy Lentz commented on Kelly M Nye's group inclusions
"I just want to find a way to tell people who don't know me, or much about the art of making jewelry what I do. If I simply say I make jewelry, they will think I string beads from the hobby store.  "
yesterday
2Roses commented on Kelly M Nye's group inclusions
"HA!  Susan will probably banish us for murdering the spelling of her name. That's what I get for writing early in the morning.  Harriete, the work is not in asking permission, its finding the article again. I stumbled upon it months…"
yesterday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"Crafts Council's Injection programme: Call for applications Injection is the Crafts Council’s business development programme for mid-career and established craft practices; applications are now open for the 2015 intake. The programme…"
yesterday
Harriete Estel Berman commented on Kelly M Nye's group inclusions
"I would love to read that old article by Susan Cummins. Perhaps you can ask permission to scan the article. If asking permission  is too much work, I would be glad to ask permission, and then we could post the article here.  "
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Nash Quinn is now friends with Nicolette Absil and Maria Camera
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another ****ing birthday, year 34

"Um...when are we trading?"
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