PARTICIPATORY SPORT FOR CRAFT ARTISTS
Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?
Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?
April 28 - 29, 2012
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.
Webinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.
Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.
Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.
We can cover anything you want. Your questions can guide the topics to be covered.
Here are some suggestions for topics:
Professional Development resources
Your 20 second commercial
Guidelines for a critique group
Identify your business model.
Establish Your Professional Goals
Are your objectives and definition of success consistent?
How do you expect to achieve your objectives?
Define your market.
Pricing and fabrication methods.
Falcher Fusager’s Pricing Formula
Include your Overhead
Cost of goods sold
Inventory Record Form
Inventory Records: Documentation and Provenance
Hallmark or sign your work
Digital Image Package
Image description sheet
All prints and digital files information.
CONTACT SHEET SAMPLE
Resume vs. CV
Artist Statement Recommendations
Artist Statement Tips
Artist Statement with description
Envelope for your package
WORKING IN THE STUDIO
Emails and social networking
Strategies for juried opportunities
Publicity and Marketing 100+ ideas
Mailing List strategy
Minimum order for wholesale
Delivery of work in person
Shipping – One of a kind work
Unpacking & Display instructions
Packing and Shipping
SIMPLE PACKING LIST
Profit or Loss?
What are your options?
Do you act like a business?
Expense record examples.
3 rules to test deductibility
Time & Effort?
Record of sales
Do you act like a business? I.R.S.
COPYRIGHT & Fair use
Web what you need to do and why
Blogs - blogosphere
Basic SEO to implement
Any Questions: Contact me directly
bermaid [at] harriete-estel-berman.info
(area code 650) - then 571-7726