Still Time and Space to Prepare for Success

Are you looking for direction on your  path to success?

Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?  

Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?

On April 28 & 29th, I will be teaching a professional development workshop at Revere Academy as part of their Masters
in San Francisco, CA.
Prepare for Success

April 28 - 29, 2012


Map of San Francisco

Internet Option
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.

LCD-MonitorHBWebinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.

Webinar participants are required to have a computer with a high-speed internet connection.To register for the webinar, call 415-391-4179.

Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.

Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.

We can cover anything you want.  Your questions can guide the topics to be covered.

Here are some suggestions for topics:

Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success            consistent?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.

Resume vs. CV
   Resume categories

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package


Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you

   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
bermaid [at]
(area code 650) - then 571-7726

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Masthead Credits

Jason Kishell, "Smug Mug"


Get the book on Amazon!

What happens when professional craft artists are allowed to let loose when they get to explore their mischievous and irreverent sides? Find out in this groundbreaking book, which, for the very first time, reveals an entirely different side of serious craft. Hundreds of images and essays from all over the world allow you to gain insight into the creative minds of contemporary artists like never before.

A variety of traditional craft media are shown, such as furniture, ceramics, glass, fiber, jewelry, and metal, as well as a number of unique, nontraditional techniques. Even a bus shelter in London gets a creative make-over that is sure to make you smile!

The topics range from the playful to the serious, but the message is always most enjoyable. Humor in Craft is a treasure trove for craft aficionados and humor enthusiasts alike.

More information about the book, exhibitions, press and other hurrahs here.

WINNER GOLD MEDAL, 2013 Independent Publisher Book Awards

FINALIST, 2012 USA Best Book Awards

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