Still Time and Space to Prepare for Success

Are you looking for direction on your  path to success?

Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?  

Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?

On April 28 & 29th, I will be teaching a professional development workshop at Revere Academy as part of their Masters
Symposium
in San Francisco, CA.
Prepare for Success

April 28 - 29, 2012

 

Map of San Francisco


Internet Option
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.

LCD-MonitorHBWebinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.

Webinar participants are required to have a computer with a high-speed internet connection.To register for the webinar, call 415-391-4179.

Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.

Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.

We can cover anything you want.  Your questions can guide the topics to be covered.

Here are some suggestions for topics:


Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success            consistent?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula
   Guestimation
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.
   CONTACT SHEET SAMPLE

Resume vs. CV
   Resume categories
   CV
   BIO

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package

PUBLICITY EXAMPLE
   PUBLICITY  IMAGE
   SELF PORTRAIT
   WORKING IN THE STUDIO
   PHOTOGRAPH EVENTS

Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you
   STATIONARY

Wholesale/Retail
   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions
     Shipping
     CONDITION REPORT
     SIMPLE PACKING LIST 

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Expertise?
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use

www.you
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
bermaid [at] harriete-estel-berman.info
(area code 650) - then 571-7726
http://www.harriete-estel-berman.info

Views: 76

Tags: Prepare, Revere, berman, development, estel, for, harriete, professional, success

Comment

You need to be a member of crafthaus to add comments!

Join crafthaus

A modern metalsmith/metal artist can be found working in traditional metals as well as in nontraditional materials. The designs can range from the classic to the extravagant, and the techniques can either be centuries old or decidedly current.

The wide range of expression preferences, design options, materials, and processes has lead within our field to unfavorable misconceptions, misunderstandings and in some cases even outright disdain between artists. Can the metal and jewelry field overcome its division and send out a much-needed signal?

We appreciate and respect our historical past and acknowledge that current materials have a rightful place in jewelry/object making!

Arriving at this message is the goal of this traveling exhibition opening at the SNAG conference in Boston 2015, Velvet da Vinci, San Francisco, CA - Aug 19 - Sept 20, 2015, Equinox Gallery, San Antonio, TX - Oct 16 - Nov 15, 2015, Baltimore Jewelry Center, Baltimore, MD - Dec 11, 2015 - Jan 08, 2016, Brooklyn Metal Works, Brooklyn, NY - Feb 5 - Mar 4, 2016.

DETAILS on exhibition premise, call for artists, submission guidelines.....

Rachel and Brigitte will be appearing on the wonderful Jay Whaley Metalsmith Benchtalk Radio Show, talking about the Co:Operation Garnish project, how they came up with the idea, what the project is about and the plans moving forward.

The radio show will be LIVE on air September 25, 2014 @ 6PM EST / 3 PM Pacific.

http://www.blogtalkradio.com/whaleystudios

Listeners can call in during the show via phone, skype, or directly connect via the blog talk website.

Latest Activity

Chuck Domitrovich joined Lorena Angulo's group
Thumbnail

Behind the Brooch part 2

I am happy to share with all of you more images of wonderful brooches from artists around the word. I had so many submissions on my first call that I had to create a second part exhibition. This exhibition focuses on a side of the brooch we usually do not pay much attention to: the back side. Our first look is naturally always trained at the front, but when we do take the time to look at the back of a brooch, it will oftentimes reveal a surprising aspect for us, a delightful little secret. With…See More
12 hours ago
Harriete Estel Berman commented on Brigitte Martin's video
Thumbnail

Artisanal Pencil Sharpening

"Can't decide if he is serious or not. Here is how I sharpen pencils. In the 9:27 minutes of this video I can sharpen many pencils perfectly.   "
12 hours ago
Brigitte Martin commented on Brigitte Martin's video
Thumbnail

Artisanal Pencil Sharpening

"Roxy: I feel your pain. "
17 hours ago
Roxy Lentz commented on Brigitte Martin's video
Thumbnail

Artisanal Pencil Sharpening

"Boy am I glad I saw this. I learned, or thought I learned how to sharpen a pencil with a jack knife at my father's knee. But he neglected to tell me how lucrative it could be, and how exacting. If David Rees would have been my mentor, I would…"
19 hours ago
Peter Antor posted photos
21 hours ago
Brigitte Martin posted videos
23 hours ago
Emily Hickman liked Angela Gerhard's photo
yesterday
Emily Hickman posted photos
yesterday
2Roses liked Brigitte Martin's blog post Just Because You Can Doesn't Mean You Should
yesterday
The Society of Arts and Crafts posted an event
Thumbnail

CraftBoston Holiday at Hynes Convention Center

December 5, 2014 at 10am to December 7, 2014 at 5pm
Comprised of 175 exhibitors, CraftBoston Holiday is a highly regarded, must-attend event for artists, collectors, and craft enthusiasts. Presented at the Hynes Convention Center in Boston’s Back Bay neighborhood, CraftBoston Holiday is conveniently located in a fashionable, concentrated shopping district perfect for the holiday season. Come for the day to shop for unique, one-of-a-kind gifts, meet and support the makers, and learn about fine contemporary craft. Dates & Hours Fri. December…See More
Wednesday
Parker Brown posted a status
Wednesday
Parker Brown posted a status
Wednesday
Brigitte Martin posted a blog post

Just Because You Can Doesn't Mean You Should

BY ALLISON ARIEFF on medium core, Sep 15Last spring, I attended the Bloomberg BusinessWeek Design Conference in San Francisco. Ben Kaufman, the CEO of Quirky, was one of the speakers in a conference that unabashedly celebrated consumption (and only had…See More
Wednesday
Harriete Estel Berman posted a status
"Generosity of Eye: Art Transformed into Education Worth Watching this film http://j.mp/XfsdFg"
Wednesday
Emily Hickman left a comment for Sophia Georgiopoulou
"Thanks Sophia! I love your work too!"
Wednesday
jenny Fillius and Emily Hickman are now friends
Wednesday
Sophia Georgiopoulou liked Emily Hickman's photo
Tuesday
Sophia Georgiopoulou liked Emily Hickman's photo
Tuesday
Sophia Georgiopoulou liked Emily Hickman's photo
Tuesday
Sophia Georgiopoulou left a comment for Emily Hickman
"Hello, Emily, very nice to see you on Crafthaus! I love your work1"
Tuesday

© 2014   Created by Brigitte Martin.

Badges  |  Report an Issue  |  Terms of Service