Still Time and Space to Prepare for Success

Are you looking for direction on your  path to success?

Where do you want your work to go? What insights would you like to gain from my 30+ years of experience?  

Is your work consistent with your marketing? Are you images good enough to get you free publicity? Are your short term and long term goals an effective compass for success?

On April 28 & 29th, I will be teaching a professional development workshop at Revere Academy as part of their Masters
Symposium
in San Francisco, CA.
Prepare for Success

April 28 - 29, 2012

 

Map of San Francisco


Internet Option
If you can't travel to San Francisco, Revere Academy is offering on line participation at the amazing price.of $79 for the two days. It would be nice to see you in person, but if you need to stay at home while juggling the rest of your life, this is a way to listen in on your computer.

LCD-MonitorHBWebinar participants will be able to view the instructor and Powerpoint presentations in real timevia their computer, as will as submit their own questions and images for review by the instructor, much like the students who attend the class in San Francisco. Because this is the first time Revere has offered a webinar class, the $79 is a special, one-time introductory price for the class.

Webinar participants are required to have a computer with a high-speed internet connection.To register for the webinar, call 415-391-4179.

Appropriate for all media, this two day intensive workshop with Harriete Estel Bermanwill provide tons of information to super charge your professional development and gain from my 30 years of experience.

Learn how to use the power of social networking, blogs, and web sites to develop visibility and get your work noticed. Other topics will include maintaining proper records for the IRS, managing inventory, how to update your resume, and evaluate and upgrade your photos.

We can cover anything you want.  Your questions can guide the topics to be covered.

Here are some suggestions for topics:


Professional Development resources

Your 20 second commercial

Guidelines for a critique group

Identify your business model.

Establish Your Professional Goals
   Define Objective
   Define Success
   Are your objectives and definition of success            consistent?
   How do you expect to achieve your objectives?
   Define your market.

Pricing and fabrication methods.
   Pricing Structure
   Falcher Fusager’s Pricing Formula
   Guestimation
   Comparative Pricing
   Include your Overhead
   Cost of goods sold
   Pricing Concepts.

Inventory Record Form
   Inventory Records:  Documentation and Provenance
   Hallmark or sign your work

Digital Image Package
   Label examples
   Image description sheet
   All prints and digital files information.
   CONTACT SHEET SAMPLE

Resume vs. CV
   Resume categories
   CV
   BIO

Artist Statement Recommendations
   Artist Statement Tips
   Artist Statement with description
   Envelope for your package

PUBLICITY EXAMPLE
   PUBLICITY  IMAGE
   SELF PORTRAIT
   WORKING IN THE STUDIO
   PHOTOGRAPH EVENTS

Emails and social networking

Strategies for juried opportunities

Publicity and Marketing 100+ ideas
   Book recommendation
   Pitch letter
   Mailing List strategy
   Thank you
   STATIONARY

Wholesale/Retail
   Minimum order for wholesale
   Return Policy

Delivery of work in person
   Shipping – One of a kind work
   Unpacking & Display instructions
     To Display
     Packing and Shipping
     Maintenance Instructions
     Shipping
     CONDITION REPORT
     SIMPLE PACKING LIST 

Profit or Loss?
     What are your options?
     Do you act like a business?
     Expense record examples.
     3 rules to test deductibility
     Expertise?
     Time & Effort?
     Track record
     Record of sales
     Do you act like a business?  I.R.S.

COPYRIGHT & Fair use

www.you
        Website resources
        Web what you need to do and why
        Blogs - blogosphere
        Basic SEO to implement

Any Questions: Contact me directly
bermaid [at] harriete-estel-berman.info
(area code 650) - then 571-7726
http://www.harriete-estel-berman.info

Views: 91

Tags: Prepare, Revere, berman, development, estel, for, harriete, professional, success

Comment

You need to be a member of crafthaus to add comments!

Join crafthaus

SNAG / CH Scholarship 2015

Created by

Kelly M Nye

Makers, Metalsmiths, and other Monikers.

What do you call yourself? Where do you belong in the Polarized Convocation of Jewelers?

This blog is a research-based discussion of personal inclusions in the Jewelry/Metals field and the titles and boundaries that define us as artists.

How do you define yourself and your practice?

JOIN the discussions.

Latest Activity

Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"Bishopsland Educational Trust  Up Coming Events: Bishopsland at Jacobs Jewellers2nd to 22nd June 2015Jacobs Jewellers, 25 King Street, Reading, RG1 2HE Henley Festival8th to 12th July 2015Henley-on-Thames, Oxon, RG9 1AH Art…"
Friday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"Build Your Own: Tools for…"
Friday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"Hothouse from the Crafts Councilhttp://us7.campaign-archive1.com/?u=a47fc1f38d7b79f55813e2e48&id=d1c97c23cd&e=247ffc61e9The Crafts Council runs a national programme of creative business support for craft makers within three years of setting…"
Friday
Rene Lee Henry posted photos
Thursday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"OPEN CALL DESIGNERS IN RESIDENCE KORTRIJK 2015Deadline Deadline: 02 juni 2015Designregio Kortrijk invites recent design graduates from the various creative disciplines to apply for its Designers in Residence Kortrijk programme 2015. During a working…"
Thursday
Rebecca Skeels commented on Rebecca Skeels's group The Association for Contemporary Jewellery
"Hothouse from the Crafts Council The Crafts Council runs a national programme of creative business support for craft makers within three years of setting up their practice.Hothouse has successfully supported 163 makers over the last five years with…"
Wednesday
Jennifer Merchant liked Kelly M Nye's discussion How Do You SAY?
Wednesday
Melissa Cameron posted a blog post

#SnagBoston

Image courtesy PlatformaGoing to be in Boston for the SNAG conference this week? Come say hi! Not going to be there? Follow along with the shenanigans on Instagram or Twitter by following @thejewellist (t) or @thejewellist (i).Don't know/care what I'm talking about with…See More
May 18
Kelly M Nye added a discussion to the group inclusions
Thumbnail

How Do You SAY?

Schmuck and other European termsschmuck[shmuhk]noun,(English slang) an obnoxious or contemptible person(Yiddish derivative of schmock): penis(German): jewel, adornment“You cannot force linguistic usage: the acceptance of a word depends on many factors.”- Liesbeth den BestenI have always been fascinated with etymology and I thought it is a perfect time to dive into alternate terminology. With Dutch artist, Ruudt Peters delivering the keynote speech on Wednesday at SNAG Boston, I am excited to…See More
May 18
Alena Stukavcova Dolezalova liked Rachelauren Somers's photo
May 18
The Justified Sinner posted a blog post

Rabbits, Glass Sheep, Ada Lovelace and Virginia Woolf in Hindi

The main event this week has been completing my watch and chain for the ACJ exhibition "Sleight of Hand". The last element to be completed was the fitting of a glass to the 1838 silver watch-case which was the catalyst for the whole piece and I found an incredible place in Kent where, for a very modest fee, a traditional thick, bevelled mineral-glass was cut to fit, polished and fitted. (Anyone else requiring this service should contact "Crystalfit":…See More
May 17
Angela Gerhard liked Courtney Denise Lipson's photo
May 17

© 2015   Created by Brigitte Martin.

Badges  |  Report an Issue  |  Terms of Service