Interdisciplinary. Community. Advocacy. Humor.
Sorry to be so harsh, but I am kind of bemused. It seems that tag lines are something that people think is really important and especially way too early in their art/craft business career. When they are still figuring out what their best products will be, the aesthetic styling of their business cards, and the work they plan to make, they want to believe that a "perfect" tag line is going to bring it all into focus for them and their customers.
Whoa!!!!!! I've looked in every book on my shelves about art and craft business management (I have lots) and only one had any suggestions about tag lines. Art Marketing 101 gives this topic a small half page. They describe a tag line as "similar to a slogan." They continue, "A tag line should note the physical features of your artwork, the emotional aspects and the special qualities. As an artist, you also want your tag line to help define the style and /or subject matter of your artwork..."
If you want tags or tag lines, or even business cards that can function as both...try starting out small.
ASK Harriete has some suggestions for working out your ideas. Read the entire post to get a more comprehensive picture about tag lines.
2 Roses (a Crafthaus member in the marketing biz) also left a very informative comment about TAG lines.
Don't miss it ....
skip the mushy, vague and ineffective tag lines that most artists and makers use.