The most horrid thing to do for most artists is coming up with that infernal and dreaded demon of all...COST! How does one do it? We have all seem the formulas. Time x Materials x Overhead x 2 = Wholesale x 2 = Retail, or some such variation. This works well with production work I guess, doing no production work myself, but it falls short when it comes to one of a kind work. Even if a formula worked, I couldn't really use it anyway for a variety of…
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