Interdisciplinary. Community. Advocacy. Humor.
The Association for Contemporary Jewellery is devoted to the promotion, representation, understanding and development of contemporary jewellery in the United Kingdom and abroad.
Website: http://www.acj.org.uk/
Location: UK
Members: 67
Latest Activity: Oct 11, 2020
is devoted to the promotion, representation, understanding and development of contemporary jewellery in the United Kingdom and abroad.
Founded as a membership association in 1997 and registered as a Limited Company in 2006, it recognises a need to foster discussion, debate and critical review and interaction amongst its members. To this end we organise conferences, lectures, seminars, workshops and an annual general meeting for our members. Our regular newsletter, findings, features reviews, information, comment, book offers and discounts and is of benefit to both our members and the wider public. We also produce a monthly e-bulletin featuring news and opportunities.
We welcome as members practising jewellers, associated designers and crafts people, educators, students, gallery owners and retailers, museum curators, critics and collectors - indeed, anyone with an interest in contemporary jewellery.
The Association for Contemporary Jewellery
PO Box 37807 London SE23 1XJ United Kingdom
Telephone: + 00 44 (0)20 8291 4201
Fax: + 00 44 (0)20 8291 4452
Email: enquiries@acj.org.uk
WHAT WE DO
• promote greater understanding of contemporary jewellery
• support jewellers’ creative and professional development
• develop audiences for this lively field of contemporary craft and design
Started by Rebecca Skeels Oct 11, 2020. 0 Replies 1 Like
Dear All Members, Followers and Likers of our Network pages.We are currently streamlining our pages at the moment and have found that fewer people are now following and using twitter and crafthaus to find out about jewellery events, exhibitions, opportunities, seeing new work and generally chatting about jewellery.If you use these, please head over to our other pages on other platforms: -Facebook: https://www.facebook.com/Association.Contemporary.Jewellery/Linkedin Group: https://www.linkedin.com/groups/3628898/Linkedin Business page: https://www.linkedin.com/company/association-for-contemporary-jewellery-limitedInstagram: https://www.instagram.com/acj.org.uk/and of course, our main website…Continue
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Colour Group (GB) at Omnibus in Clapham (nr Clapham Common Stn) of interest:
http://www.colour.org.uk/meetingMarch15.php
Why creating a collection is so important, and how to do it successfully (with step-by-step exercise)
Written By Patricia 2 Comments
Many designer makers just create products that they like, launching them on their website or Etsy shop when they are finished.
They often keep adding more and more products as they go, creating an ever growing collection of products. Even, or sometimes especially (!), if they don’t sell much they keep adding more and more … creating an enormous monster of a collection.
To be honest … that’s a very ineffective way of working.
Creating a small, but well-thought-out collection of 5 – 8 products that work well together is one of the most important actions you can do if you want to be successful as a designer maker.
Why is creating a collection so important?
It will help you and your business in many different aspects of your creative business:
1. Think before you start
Of course … it is very tempting to create something immediately when an idea pops up in your head!
But if you research what your dream clients really want and need, when they are most likely to buy and how much they want to pay then you can save yourself a lot of time, money and stress creating unwanted products.
If you plan ahead you will quickly see when the best times are in the year to do your research and development, when to create new products, and when to launch them. Instead of being overwhelmed and juggle making, marketing and calling suppliers at any one time, you can group your activities together more efficiently and effectively in specific periods of the year.
If you take the time to research your dream clients, their needs and wants, then you can develop creative solutions with more interesting product ideas that your clients will be interested in. Instead of producing just another printed cushion with a fox or owl (ouch!), you start creating products or services that fit your clients’ life and lifestyle …
Lighting that is beautiful and luxurious, creating a lovely atmosphere.
Functional but soft leather hand-stitched bags specifically designed for architects or lawyers with loads of handy pockets.
Wonderfully soft and generous scarves in colourful silks.
Instead of having to think about ‘what comes next’, you will know what your clients are looking for. And once they have bought from you, your clients often will come back again and again. That’s what you need to build a successful creative business.
If you need to outsource production then it works much better if you get a larger order together in one go, then ordering many times a year. Most manufacturers won’t accept small orders anyway.
You can work with the flow of the market and sell more and much easier. Launching new collections during key buying periods (such as September for Christmas) will add more buzz and excitement (not least for yourself!) and can attract much more (buyer’s and press) attention than adding new items throughout the year.
2. Create a clear story & confident brand
A small but focused collection revolving around a singular concept or theme will express your style and story in a much more confident and attractive way.
Pruning all your ideas into a focused group of products will express your talents better and attract buyers. Having loads of products out there will often confuse potential buyers, and will cost you a lot of time, money and energy.
New Book... remember the exhibition!
From the Coolest Corner: Nordic Jewellery by Liesbeth den Besten, Jorunn Veiteberg, Love Jönsson, Päivi Ruutiainen
'From the Coolest Corner - Nordic Jewellery' presents ground-breaking and fresh jewellery from Northern Europe, a comprehensive selection of current works by artists from Denmark, Finland, Iceland, Norway, Sweden and the Baltic States.
http://www.coolestcorner.no/publication.html
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