Rachel Timmins featured on craftMBA.com !

designing sticky products, part 3

March 29, 2010

by megan

Gerald: The Lobster Vulture Mutant by Rachel Timmins

This is part 3 of the series “designing sticky products.” Please check out part 1 and part 2.

Can a one-of-a-kind object be sticky?

I talk a lot on this blog about product design. And usually, what I mean are objects designed for limited-edition runs or small-batch manufacturing. But I know that some of my readers are more oriented towards one-of-a-kind objects. So for the third and final installment of my series “designing sticky products,” I want to look at how one-of-a-kind objects can be sticky.

Hopefully by now, you’re starting to understand the six principles of stickiness – simple, unexpected, credible, concrete, emotional, stories. So, first, let me share a few images of work by Rachel Timmins, and ask you, what do you think makes her work sticky?

Eugene: The Cyclops Jackalope Mutant by Rachel Timmins

Rachel’s pieces have a clear core – her work is all about creating unusual mutant creatures. In addition to creating unexpected creatures, Rachel also utilizes unexpected materials. They are unexpected, yet credible, because they share some relationship with forms and creatures we are familiar with. They are concrete – even though we don’t know what kind of creatures they are, we know what they are. They are emotional – and not just in the sense that the creatures show emotion. Rather, they elicit emotion from the viewer. Perhaps they make you laugh, or make you feel empathy towards the creatures. No matter what, Rachel’s work prompts an emotional reaction. And finally, Rachel’s work uses stories without beating us over the head with them. It’s clear that Rachel’s work is narrative, but what it does well is it allows the viewer to create her own story.

Continue reading this story here: http://craftmba.com/

Leave a message for Rachel on crafthaus: https://crafthaus.ning.com/profile/racheltimmins

Congratulations Rachel !! BIG thank you to Michelle Pajak-Reynolds for the alert !!!

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