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Should I have a business name? I’m stumbling and struggling on how to come up with a name.
A reader in search for a name!
While this question is a condensed version of questions from readers, it represents a fairly frequent issue. It also highlights concerns that are relevant to the Niche Marketing theme for the upcoming Professional Development Seminar at the Seattle SNAG Conference.
PDS speakers include:
Deb Stoner has always chosen to do her work under her own name as her artist identity.
My primary concern with a business name is the difficulty that most people have developing even one artistic identity, let alone two. In most cases I believe it splits awareness you have built and confuses potential customers or your online network.
ASK Harriete offers further insight into marketing strategies and p... that may enhance the effectiveness of an identity....
It would seem to be a lot more focused to keep one name for your web site, email, Facebook, LinkedIN, Flickr, all 2.0 social networking and on-line marketing . One name, or a variant of your name, constantly reinforces one singular identity.